Creating ‘Brand Ambassadors’ will differentiate your business. In today’s highly competitive market place finding a leading edge is difficult. It may take a year to develop a product or service but it will be replicated by your competitors in a matter of weeks. For the customer one company’s products and services are much like another. However I believe that it is the people within an organisation that truly add value and differentiate the brand. Particularly in the service sector where your employees are often customer facing. We all know ‘people buy people’ and it is your people, your employees that will set your business apart from your competitors. With some careful nurturing and training I can ensure all of your employees are brand ambassadors. The value of good Brand Ambassadors is immeasurable, they are the keystone to acquiring and retaining a customer. Tap into the power of your people use Modus Operandi to start developing your Brand Ambassadors.l companies recognise their employees as Brand Ambassadors and invest in them appropriately
Brand Ambassadors Training
I can train your employees to become Brand Ambassadors to your business. To make them aware of their visual, verbal and non verbal communication so that they can align their communication with the Brand Values of your business.
- Visual Communication is all about how your employees look and present themselves (dress and appearance).
- Verbal communication is about what they say, and how they say it.
- Non verbal communication is their body language, attitude and behaviour.
I also offer business etiquette and business social etiquette training, particularly important for anyone who is customer facing or represents the organisation at social engagements.
Brand Ambassadors Programme
A Brand Ambassadors programmes is tailor made to match the brand values of your business. I can even train your trainers so that they can cascade the Brand Ambassadors message across the business. Brand Ambassadors work at every level of the business from the shop floor to the Board room.
I have found that Brand Ambassadors development programmes are always very popular as they empower individuals with self confidence, motivation and belief in themselves. Employees often say that they feel rewarded and valued by their employees as many of the skills are applicable in both their personal and working lives
Brand Ambassadors- Benefits to the Business
- Support your brand and corporate image
- Increase sales because ‘people buy people’
- Create contented customers and clients
- Give you a defined competitive edge
In addition Brand Ambassadors:
- Have improved self confidence and self esteem
- Are good for morale
- Advocates for your business
- Are generally happy and therefore loyal, so staff churn and recruitment costs are reduced
If you would like to discuss how a Brand Ambassadors programme could benefit your business please give me a call on 01442 244654.