Conference Venue Marketing

There appears to be an endless supply of conference venues but interestingly it really is hard to distinguish between each of the venues, mainly because their conference venue marketing fails to differentiate them in the marketplace. Your conference venue marketing activity should make your location, venue and facilities stand out from all the rest and give your customers a reason to come to you. Your brand values should be reflected in all of your conference marketing activity.

Conference Marketing Knowledge and Experience

Our lead consultant has over 15 years hands on experience of conference venue marketing. In her corporate days Ursuline was responsible for developing and launching Hilton's award winning Meeting 2000 which went on to scoop five industry awards. Her marketing knowledge is second to none (see About Us) and she has a wealth of experience in developing Conference Venue marketing activity.

If your venue does not have a dedicated marketing resource then in just a few hours a month we can give you conference marketing knowledge and experience that you need. Alternatively we can train your personnel to deliver the tactical marketing activity even if they have little or no previous conference venue marketing experience. We will work with you and alongside your teams coaching, mentoring and training to get the results you need.

Conference Marketing Strategy and Plan

A Marketing strategy, plan and budget are at the heart of all successful conference venue marketing activity. Doing things on ad-hoc or piecemeal is a costly mistake. Conference venue marketing activities should be co-ordinated and integrated across all of the communication channels and you need to see the plan in its entirety for the whole year. 

Perhaps you are still thinking about developing a marketing strategy or plan for your conference venue but are not sure where to start or how to go about it. No problem, we can help you.

If you already have a marketing strategy and plan perhaps you would like us to take a look at it and give you some feedback. Maybe you would like some help with measuring the effectiveness of your current conference venue marketing activity. 

Tactical Conference Venue Marketing

Your strategic plan needs to be translated into tactical marketing activity. Contrary to popular myth conference venue marketing does not have to be expensive. There are a host of free and low cost marketing tools and techniques that can really make a difference to the profitability of your conference business.

We can look at the big picture or start with the basics. A review of your current tactical marketing activity. Some feedback on your marketing collateral, newsletter or website. Advice on how to make a client database and communicate effectively with your conference and meeting clients on a regular basis. 

Don't know how to translate the strategy into tactical activity, absolutely fine, we can help. We can give you a living, breathing, actionable tactical marketing plan and help you to execute it. We can review your current tactical marketing activity to see how it all ties together and to highlight gaps and omissions. We can then assist you in filling the gaps, developing a comprehensive tactical marketing plan to maximise the marketing budget and spend that you have.   

Make sure you don't fall into the trap of being just another conference or meeting venue. Ensure you differentiate your conference and meeting venue to stand out in the market place and outperform your other conference and meeting venue competitors.