There appears to be an endless supply of meeting, conference and event venues but interestingly it really is hard to distinguish between each of the venues, mainly because their conference venue marketing fails to differentiate them in the marketplace. In fact you could be fooled into believing that there is just one company behind the scenes marketing and selling the multitude of meetings, conference and event venues, because:
- The marketing is often very similar
- They fail to understand what makes them different or even unique
- They do not tailor and target their marketing to their different audiences
- They produce web sites and glossy brochures showing empty rooms and vacant spaces devoid of atmosphere or ambiance
A Marketing strategy, plan and budget are at the heart of all successful conference venue marketing activity. Doing things on ad-hoc or piecemeal is a costly mistake. Conference venue marketing activities should be co-ordinated and integrated across all of the communication channels and you need to see the plan in its entirety for the whole year.
Conference venue marketing will create sales opportunities
Effective conference venue marketing activity will create a steady stream of sales enquiries, but an inability to convert those enquiries into bookings will result in lost revenue and a wasted marketing budget. Do all of your meeting, event and conference venue sales staff know how to maximise revenue, how to manage the diary to convert as much business as possible? Do they negotiate with clients or do they simply drop the rate to get the business? Do they know how to up sell and cross sell additional conference and meeting facilities? If not then I can show you how to how to meet the needs of your different audiences for various types of events to maximise your revenue, 7 days a week, 365 days a year.
Meeting, Event and Conference Venue Training
If we need to train and develop your sales team then I can create a bespoke training, coaching or mentoring programme for them. I can benchmark your sales team against industry standards making sure they not only meet but exceed those standards. Whether they are selling reactively or pro actively I can give them the sales and soft skills training that will significantly enhance their sales performance.
Conference Venue Reviews
I have been a meetings, event and conference venue marketing consultant for over 15 years. I provide strategic direction and hands-on support, simplifying the process of marketing and selling. During my corporate career I was responsible for developing and launching Hilton’s award winning Meeting 2000 which went on to scoop five industry awards.
If your venue does not have a dedicated marketing resource then in just a few hours I can give you the marketing knowledge and experience that you need. Alternatively I can train your personnel to deliver the tactical marketing activity even if they have little or no previous conference venue marketing experience. I will work with you and alongside your teams coaching, mentoring and training to get the results you need.
- Think you are doing o.k. but don’t know how you are performing compared to the market?
- Think you could do better but not sure which area to focus on?
Then why not give me a ring to discuss on 01442 244654. There is no commitment to buy but if you want to take it further I can arrange a full or half day review of your: venue. I will talk to your teams, review your numbers, look at your systems and processes and make some enquiries as if I was a prospective customer. If everything is fine and you don’t need me that’s great I will walk away, if you do then we can work out a programme of improvement for you.