Corporate Image

Your corporate image is the way your business is perceived by your stakeholders. A good or bad corporate image can have a direct effect on your company's success and reputation in the market place. Corporate Image perceptions can be changed and we have the tools to help you change them. There are huge benefits to improving your corporate image in the market place. Your corporate image can be used to:

• Reposition your business and brand.
• Attract and retain customers.
• Attract strategic partners.
• Attract and retain employees (employee branding).
• Develop and motivate employees.

Corporate Image Review

We believe most companies would benefit from a corporate image review. How good are you at delivering your corporate and brand values? Are they echoed and reiterated throughout your corporate corridors?

We know that many companies are unaware of the sub conscious messages they are communicating about their corporate image. For example your office location, look and feel, what image does it give out? Your fleet of vehicles, how do they look, how are they maintained, how are they driven? If you sub contract services do you have service level agreements with those suppliers that include customer service? All of these factors will have an effect on your corporate image.

 Ask yourself:

• How is your organisation perceived by it's various stakeholders?
• Have you failed to attract the personnel you want because of the image your business currently portrays?
• Is your organisation know for it's contribution to the local community, charities and good causes?
• Has your organisation’s image ever been de-valued by the actions of suppliers and sub contractors?
• Has your organisation's image been de-valued through negative press?

If you don't know the answers to these questions or would prefer to get different answers to the ones you currently have, then we can help you develop a range of communication tools to change the perception of your stakeholders. We can create Brand Standards and Best Practises to clarify your company's beliefs, values and expected standards, so that everyone associated with the business knows what the business stands for and what is expected of them.

Corporate Image of your Employees

When surveyed 86% of Personnel Directors said that they thought their employees could present a better corporate image. If this is the case why don't they do something about it? Ask yourself:

• Do all of your employees present the correct corporate image? Do they know what that is?
• Do standards of dress and appearance suffer during the hot summer months?
• Has your organisation’s image ever been de-valued by  your employees' dress, appearance or personal presentation?
• Have you ever lost business because of the dress, appearance or personal presentation of your employees?

You may want to consider our corporate image consultancy services or corporate image training.

Corporate Image Training

We can create Brand Standards and Best Practises to clarify what you expect of your employees with respect to dress, appearance, grooming and personal presentation. We offer a range of corporate image consultancy services, training and workshops designed to ensure that your employees present the correct corporate image:

• Professional Image Management for Executives.
• Grooming, personal presentation and professional image management for uniform personnel.
• Business Formal dress in the workplace.
• Business Casual dress in the workplace.
• Smart casual dress in the workplace.
• Dress to Impress.
• Personal Impact.

Unlock your Corporate Image Potential 01442 244654