Corporate Image

Your corporate image is the way your business is perceived by your stakeholders. Many factors can influence that corporate image perception. From the way you treat your clients, suppliers and shareholders to the way your business is portrayed by the media. Everything your employees do and say in their interactions with your customers will reflect on your corporate image. A good or bad corporate image can have a direct effect on your company's success and your business reputation. Corporate Image perceptions can be changed and as Corporate Image Consultants we have the tools to help you change them. There are huge benefits to improving your corporate image in your market place, whether its London, UK or worldwide. For example you can: 

• Use your corporate image to reposition your business and brand.
• Use your corporate image to attract and retain customers.
• Use your corporate image to attract strategic business partners.
• Use your corporate image to attract and retain employees (employee branding).
• Use your corporate image to build your business reputation.
• Use your corporate image to develop and motivate employees.

Corporate Image Review

If you have never thought about your corporate image or don't currently monitor, assess or measure your corporate image, maybe you should. We believe most companies would benefit from a corporate image review. What are the hallmarks of your business, how good are you at delivering your brand values? As corporate image consultants we know that many companies are unaware of the sub conscious messages they are communicating about their corporate image. For example your office location, look and feel, what image does it give out? Your fleet of vehicles, how do they look, how are they maintained, how are they driven? If you sub contract delivery services do you know how those suppliers are representing your business and whether they are impacting positively or negatively on your corporate image? People will judge your business based on what they see, hear and experience, so make sure that the impression created is the right one and talk to our corporate image consultants who can make sure you know what to focus on.

 Ask yourself:

• How is your organisation perceived by it's various stakeholders?
• Have you failed to attract the personnel you want because of the corporate image your business currently portrays?
• How is your organisation perceived in the local community? Is it known, recognised and talked about because of its contribution to the local community e.g. charities, events and good causes?
• Has your corporate image ever been de-valued by the actions of suppliers and sub contractors?
• Has your organisation's image been de-valued through negative press?

If you don't know the answers to these questions or would prefer to get different answers to the ones you currently have, then our Corporate Image Consultant can help you develop a range of communication tools to change the perception of your stakeholders. We can create Brand Standards and Best Practice to clarify your company's beliefs, values and expected standards. We can ensure that  everyone associated with the business knows about corporate image and how to impact it positively. 

Business Dress Code.

When surveyed 86% of Personnel Directors said that they thought their employees could present a better corporate image. Essentially this means that either their employees don't know the business dress code of their organisation or that they choose to ignore it. How your employees dress and present themselves will have a direct affect on your corporate image. Ask yourself:

• Do the majority of your employees present the correct corporate image? Do they know the business dress code for your organisation?
• During the hot summer months is the formal business dress code largely ignored?
• Does your management team set an example by respecting and adhering to a business dress code?
• Do you enforce a business dress code? 
• Has your corporate image ever been de-valued by your employees' failing to observe a business dress code?
• Have you ever lost business because of the dress, appearance or personal presentation of your employees?

You may want to consider our corporate image consultant's services or corporate image training.

Corporate Image Training

We can develop a business dress code for you with clear guidelines on what is and isn't acceptable. We can create Brand Standards and Best Practice to clarify what you expect of your employees with respect to dress, appearance, grooming and personal presentation. We offer a range of corporate image consultancy services, training and workshops designed to ensure that your employees present the correct corporate image at all times. Our Corporate Image training can be tailor made to your business but we offer training and interactive workshops in the following topics.

• Professional Image Management for Executives.
• Grooming, personal presentation and professional image management for uniform personnel.
• Business Formal dress in the workplace.
• Business Casual dress in the workplace.
• Smart casual dress in the workplace.
• Dress to Impress.
• Personal Impact.
• Personal Branding
• Brand Ambassadors

 Unlock your Corporate Image Potential