Fitness Club Marketing

How good is your fitness club marketing? Is the person handling your fitness club marketing an experienced marketer? Are your fitness club marketing and sales lumped together? Do you take a long term strategic view of marketing your fitness club or are you focused on short term member acquisition. You are operating in a highly competitive fitness club market place and to stand out from your competitors you need a well defined marketing strategy. We can help you with your existing fitness club marketing strategy and plan or we can help you develop and create a plan to meet your business objectives. We can help you with marketing measurement and metrics so that you understand what is already working and you need to do more of, versus, what isn't working and what you shouldn't be spending money on. Some simple fitness club marketing tools and techniques could assist you in growing your business and your profit. If you don't have any senior marketing support we can fill the gap by providing hands on Marketing Director level support.

Fitness Club Promotional Marketing

Carefully timed promotional marketing could ensure that you even out demand for your health and fitness club. We can show your teams how to carry out basic promotional marketing activity. We won't just tell you what you should be doing we will help you execute your fitness club promotional marketing campaigns. There are lots of books that will tell you what to do, it is knowing how to do it that really counts. Let us show you how low cost and no cost promotional marketing could transform the profitability of your health or fitness club. From your web site to your customer communication we can make your fitness club tactical marketing activity work more effectively. 

Fitness Club Marketing Training 

With 25 years marketing experience our lead consultant Ursuline loves to pass on her marketing knowledge. She is passionate about raising the standard of marketing in every business and she will be delighted to train and educate your fitness teams in marketing. Whether you team has little or no fitness club marketing experience or is already conducting marketing activity our marketing training can help. A tailor made training and development programme can be created to meet the specific needs of your health and fitness club personnel. We can equip all of your staff with an understanding of the principles of health and fitness club marketing and how to apply them.

Fitness Club Membership Pricing

How do you price your fitness club membership? Does your pricing strategy change and why? What membership customer segments have you identified and what benefits do you offer your members? A membership pricing strategy is a key component of your fitness club marketing strategy and plan. We can help you identify customer segments and put together a pricing and benefits package that will appeal to all.

Fitness Club Member Acquisition and Retention

Member acquisition and retention marketing strategies are key to remaining competitive in the health and fitness market place. Too many Health and Fitness Clubs focus solely on acquiring clients on an annual basis. They forget that their existing members can be their greatest advocates and their most loyal customers. How do you attract your customers and even more importantly how do you retain them?

Fitness Club Customer Experience

We will show you how to deliver a great customer experience, first time and every time. How to build rapport with each and every customer to ensure loyalty to your fitness business. It’s a lot more difficult for a customer to leave your fitness club when you have established a personal relationship with them. Our corporate image and Brand Ambassador programmes will show your employees how to be advocates of your fitness club brand. The customer experience is a fundamental of your health and fitness club marketing, let us help you deliver great customer experiences.