Fitness Club Membership
Fitness Club membership targets are normally at the heart of any health and fitness club sales agenda. How good are your sales teams at converting the enquiries that come into your Club into paying members? How many potential customers slip through your fingers or leave within the first 3 months of their fitness club membership? In the highly competitive world of health and fitness your competitors are usually just round the corner so you need to have very compelling reasons for potential customers to become members and stay members.
Whether it is consumers or corporates you are targeting for your fitness club membership there are some recognised acquisition and retention techniques that you should be using. We can show your teams how to incorporate a range of sales and marketing techniques into your fitness club membership activity. We can provide you with tools to monitor and measure your fitness club membership sales success.
Health and Fitness Club Sales Training
We can train your health or fitness club sales personnel to maximise every sales opportunity. From reception staff to personal trainers, from visiting instructors to bar and café staff. Your fitness club members are your greatest assett and once you have acquired them you want to maximise the incremental revenue they can provide. From personal training to beauty treatments, sports clothing and sports equipment to food and drink. We can train each and every person in your Health and Fitness Club to up sell and cross sell all of your facilities and services.
We can asses your health and fitness club sales training needs and produce bespoke courses specifically to address the needs of your personnel as a group, or as individuals. We offer a number of Health and Fitness Club Sales training courses:
- How to convert telephone enquirers into Fitness Club members (training is benchmarked against other industry sectors).
- Successful sales negotiation skills.
- Face to face selling in the Health and Fitness arena.
- How to showcase your Health and Fitness Club for maximum sales impact.
- Health Club Membership Sales Masterclass.
Health and Fitness Sales Soft Skills Development
The way your employees present themselves, converse and engage with members will leave a lasting impression and determine whether your fitness club members become advocates of your brand or not. Don't leave it to chance remember every employee can become a Brand Ambassador and convert your members into Brand advocates. We offer a range of soft skills training that could give your sales teams a leading edge against your competitors. Why not consider:
- Professional Image Management
- Exceeding Customer's Expectations
- What are you really saying? The importance of visual, verbal and non verbal communication.
- Coaching and mentoring skills.
We can show you how to integrate marketing and sales activity to achieve your health and fitness club membership targets. If it is any aspect of fitness club sales or marketing then do give us a call.