Hospitality and Hotel Marketing Consultants

We are Hospitality and Hotel Marketing Consultants and have been helping our hotel and hospitality clients for the last ten years. Effective, pro-active, revenue yielding hotel marketing activity is critical to the success of your business. Marketing communications is just one of the marketing disciplines and we like to educate our hospitality and hotel clients in all aspects of marketing. From research and customer insight to customer relationship management and digital marketing. Pro-active, strategic and planned marketing should be at the centre of your hotel business. Your marketing activity should enable you to attract and retain customers, to make them spend more, stay longer and stay more frequently in your hotel.

The development of digital marketing has created an opportunity to  profit from direct bookings and online enquiries. How good is your hotel web site and on line marketing, what sales does the internet deliver for you? Remember if you can't measure it then you can't manage it. If you don't know how to do any or all of these things then please do pick up the phone and call Ursuline our hotel and hospitality marketing consultant on +44 (0)1442 244654.

Hotel Marketing Strategy

Your hotel marketing plan should be the foundation of your business growth and development. It should dovetail with your business plan and sales strategy, integrating and harmonising thinking and objectives. The hotel marketing strategy and plan may be just a handful of pages but its purpose is to give you a working framework and a process to move you towards your objectives. A good marketing strategy and plan will assess where you are now, where you want to be and define how you will get there.

Sadly very few of the hospitality or hotel clients we work with (or even their central marketing teams) have a well thought through and documented strategic marketing plan. Without a plan marketing activity is often piecemeal and budgets can be squandered very quickly because there is no focus. A hotel marketing strategy and plan:

• Will provide a holistic approach to marketing activities, ensuring campaigns and messages are reinforced and re-iterated across as many marketing channels as possible.
• Can move the direction and performance of your business, taking you where you want to go.
• Is a fundamental business development tool regardless of the size of your marketing budget.

Our hotel marketing experience means that we can produce effective marketing activity on a shoe-string budget.

Hotel Marketing Director

Need the services of an experienced Hospitality and Hotel Marketing Director but can't afford a full time resource then why not retain our Marketing Director Services.

Marketing Insourcing

Remember that the quality of your marketing people will dictate your success. Perhaps you have a small budget and so have employed someone junior to deliver your marketing activity. This is fine for the day-to-day but you need strategic input and planning expertise to make your budget truly work for you. 

Alternatively you have a have a young and energetic marketing team with a Marketing Manager but you still lack Marketing Director level experience.

Modus Operandi can fill the gap for you providing strategic marketing resource for you hospitality or hotel business as and when you need it, from a handful of days a month to several weeks a year. Your team will learn and be supported by a very experienced industry professional, Ursuline Edwards-Sutton our lead consultant handles all of the hotel and hospitality marketing consultancy activity herself, so nothing in delegated to junior staff or administrators.

Marketing Outsourcing

If you can't afford to employ a full or part time marketing resource but desperately need to use marketing to grow and develop your business, then why not outsource your marketing activity. Modus Operandi can develop your strategy and plan and then implement your tactical activity using the services of your local marketing agency or graphic designer of your choice. Flagship hotels in large groups, independent and boutique hotels have found that outsourcing professional services makes perfect sense. So why not consider outsourcing your marketing activity, it will be in very experienced and safe hands and you will always retain control.

Hotel Marketing Review

Think you are doing o.k. but don’t know whether you are getting a pay back on your investment. Think your marketing budget could work better but not sure which area to focus on, then why not give us a ring and arrange a full or half day review of your marketing people, processes and systems. We will talk to your marketing team or marketing/sales person and assess their needs. Review your plan (or lack of one), look at your systems and processes. We'll investigate what it's like to be a customer of your hotel or hospitality business. If everything is fine and there are no refinements or adjustments to make and you don’t need us that’s great. However we are fairly confident that we can make at least one significant improvement so why not call us and see what benefits we can bring to your hotel marketing.