Hotel and Hospitality Marketing

We specialise in Hotel and Hospitality Marketing and have been helping hotel and hospitality clients for the last ten years. Effective, pro-active, revenue yielding hotel and hospitality Marketing activity is critical to the success of your business. Marketing communications is just one of the marketing disciplines and we like to educate our clients in all aspects of hotel and hospitality marketing. From market research and customer insight to customer relationship management and marketing metrics and management. Pro-active, strategic and planned hotel and hospitality marketing should be at the centre of your service business. Your hotel and hospitality marketing should enable you to not only attract but retain clients, to make them spend more and stay more frequently. Good hotel and hospitality Marketing has so much to offer your customer's and your business.

Your hotel or hospitality marketing plan should dovetail with your business plan and sales strategy, integrating and harmonising thinking and objectives. The development of digital marketing has created an opportunity to forge relationships with hotel and hospitality customers across the globe, to profit from direct bookings and online enquiries. How good is your hotel web site and online marketing, what does the web deliver for you? Don't know then make sure you develop marketing metrics for all of your hotel and hospitality marketing activity. If you don't know how to do any or all of that then please do pick up the phone and call Ursuline our hotel and hospitality marketing consultant on +44 (0)1442 244654.

Hotel Marketing Strategy

The hotel marketing strategy and plan (which can just be a few well written and thought through pages) is designed to give you a framework and a process. A hospitality or hotel marketing strategy and plan will assess where you are now, where you want to be and define how you will get there.

Sadly very few of the hotel or hospitality clients we work with (or even their central marketing teams)have a well thought through and documented strategic marketing plan. Without a plan hotel or hospitality marketing activity is often piecemeal and budgets can be squandered very quickly because there is no focus.

• A hotel marketing strategy and plan will provide direction and focus for the whole year. 
• A good hotel marketing strategy will provide a holistic approach to marketing activities. Marketing campaigns and messages will be reinforced and re-iterated across as many marketing channels as possible.
• A hotel marketing strategy can move the direction and performance of your business, taking you where you want to go.
• A hotel marketing strategy and plan is a fundamental business development tool regardless of the size of your marketing budget.

Our hotel marketing experience means that we can produce effective marketing activity on a shoe-string budget.

Hotel Marketing Director

Need the services of an experienced Hotel or Hospitality Marketing Director but can't afford a full time appointment then why not retain our Marketing Director Services.

Marketing Insourcing

Remember that the quality of your marketing people will dictate your success. Perhaps you have a small budget and so have employed someone junior to deliver your marketing activity. This is fine for the day-to-day but you need strategic input and planning expertise to make your budget truly work for you. 

Alternatively you have a have a young and energetic marketing team with a Marketing Manager but you still lack Marketing Director level experience.

Modus Operandi can fill the gap for you providing strategic marketing resource for you hotel or hospitality business when you need it, from a handful of days a year to a few days a month. Your team will learn from a very experienced industry professional, Ursuline Edwards-Sutton our lead consultant handles all of the hotel marketing consultancy activity herself, so nothing in delegated to junior staff or administrators.

Marketing Outsourcing

If you can't afford to employ a full or part time marketing resource but desperately need to use marketing to grow and develop your business, then why not outsource your marketing activity. Modus Operandi can develop your strategy and plan and then implement your tactical activity using our knowledge and skill and the services of your local marketing agency or graphic designer of your choice. Flagship hotels in large groups, independent hotels and boutique hotels have found that outsourcing professional services makes perfect sense. So why not consider outsourcing your marketing activity, it will be in very experienced and safe hands and you will always retain control.

Hotel Marketing Review

Think you are doing o.k. but don’t know how your hotel marketing is performing compared to the market. Think you could do better but not sure which area to focus on, then why not give us a ring and arrange a full or half day review of your marketing people, processes and systems. We will talk to your marketing team or marketing/sales person and assess their needs. Review your plan (or lack of one), look at your systems and processes. We'll investigate what it's like to be a customer of your hotel or hospitality business. If everything is fine and there are no refinements or adjustments to make and you don’t need us that’s great. However we are fairly confident that we can make an improvement so why not call us and see what benefits we can bring to your hotel or hospitality marketing.