Hotel Opening or Hotel Re-Launch Consultant

If you have a new hotel opening or a hotel re-launch after a refurbishment programme then you need to work extra hard in the current economic climate. A well planned marketing and sales strategy and plan are at the heart of any hotel opening plan or hotel re-launch plan. Our lead consultant has Project Managed the sales and marketing activities for a number of hotel openings and post refurbishment re-launches (see case studies). Whether you are opening your hotel for the first time or re-launching your hotel after a major refurbishment programme you really should be talking to us. 

Hotel Pre-Opening Team

We can help you set up a hotel pre-opening office and assist with recruiting the right pre-opening team. If you already have a hotel pre-opening team then we will work with your existing team and manage any external design teams, creative resources or marketing agencies. We will work alongside your hotel general manager and heads of department ensuring clear integration of all of the pre-launch or launch activities. We can direct and manage all aspects of marketing, sales and revenue development for your hotel opening or hotel launch.

Hotel Opening Marketing Plan

We can manage the hotel opening marketing budget to get maximum return on investment. With twenty five years of marketing experience we will first exploit all of the free, low cost and no cost marketing opportunities. Hotel marketing success is not down to big budgets it is down to managing, integrating and co-ordinating all the marketing and sales activity for maximum hotel opening and re-launch impact.

We will cover every aspect of marketing from web and digital to direct marketing, promotions and advertising. We are not PR (Public Relations or Press Relations) specialists but we do know how to get the best from your internal resource or a PR Agency. We will write a clear brief and ensure that all of the activity dovetails to create maximum PR opportunities. 

We can train, mentor and coach the sales team to take maximum advantage of all the marketing opportunities created, exploiting each an every sales lead. From corporate and group sales to conference and banqueting sales, everyone will be involved. We know how tough a hotel opening or hotel re-launch can be and we want to ensure that everyone remains focused and motivated.

Marketing Measurement for Hotel Openings

All of the marketing activities that we recommend will be measurable. We will ensure that the PR company monitor and record all press and media coverage to assess the value of the return.

If you want to know more about the work we have done on hotel openings and refurbishment launches just visit our Hotel Opening Case Studies page or hear what our clients had to say by visiting our Hospitality Client Testimonials page.