Local Attraction Marketing and Sales

Our local attraction marketing and sales services are designed to develop your business. In the current market place many local attractions and visitor attractions are marketed and sold  as meeting, conference and wedding venues. We have a lot of experience marketing and selling conference venues and we can show you how to use marketing and sales to sell your local attraction as a conference, incentive or wedding venue. Local attractions and tourist attractions come in many shapes and sizes:

• Sporting Venues
• Theme Parks
• Museums
• Art Galleries
• Castles
• Stately Homes

They often become multi-use complexes: leisure attractions; tourist attractions; film locations; conference and hospitality venues; incentive destinations and wedding venues. They are competing with hotels, meeting venues and purpose built conference centres and they are seeking to serve both the business and consumer markets which have very different needs, expectations and budgets. Our leisure attraction marketing and sales consultancy services can show you how to create marketing messages that will attract your various audiences and how to sell and showcase your venue so that it appeals to each of these audiences differing needs.

Marketing your Local Attraction

We can assist you in marketing your local attraction to the lucrative conference and incentive market or the wedding market. From marketing strategy and planning to customer relationship management, whatever your marketing requirement we can provide a viable and cost effective local attraction marketing and sales solution. As an independent conference or wedding venue you may not be able to afford the luxury of a dedicated Marketing Director, well now you can buy in those services on a ‘one off’ or retained basis. You get the experience of a Marketing Director with a proven track record without the payroll or overhead cost. Our marketing services are very flexible, we can provide strategic input and direction leaving your teams to implement or work with your teams to develop their marketing skills and capabilities.

Selling your Local Attraction as a Conference or Wedding Venue

Selling your local attraction or leisure attraction as a Conference or Wedding venue needs experience and a certain skill. Your sales skills or those of your staff will be constantly challenged. Talking and selling to a 'bride to be' is an entirely different experience to selling to a corporate event organiser. You are speaking to very different audiences with very different needs. 

You need to ensure your staff are experienced and trained sales people who can make your leisure attraction or tourist attraction stand out from all the others, someone who can bring your venue to life through a simple sales conversation. The prospective client needs to understand what your local attraction or tourist attraction offers that is different or better, why they made the right decision when they decided to call you. The name of the venue, the history or the architecture may be a suitable draw but you need more than this to seal the deal.

Understanding the specific needs of your client and knowing how to deliver this will give you a distinct advantage. Many leisure attractions and tourist attractions are not purpose made for functions and events and so it takes special sales skills to overcome objections to layout, access, parking etc. Do your sales team know how to do this?

All too often clients are asked the standard questions: what is the date and timing of the function, number of guests or delegates and then the sales person checks the diary for availability. Remember this is a sales enquiry for a very special venue, the customer has beaten a path to your door, chosen your venue, you need to make sure you keep hold of this customer and move them to the next stage of the sales process.

How do you currently manage your leisure attraction sales activity? Do you have metrics in place to ensure that each and every sales call is pursued? How many enquiries do you convert or lose? Are your sales people trained to sell over the phone and face to face?

Need help with any of your sales activities for your leisure attraction or tourist attraction then give us a call to discuss?

Local Attraction Revenue Development

Do you have a forecasted selling strategy and how are performing against last year and against your forecast for this year? What are your most profitable events? How do you price your functions and events? What are your restrictions on hosting functions and events? Who is empowered to make the decision to take one event over the other? Can you run several events at the same time? When do you give exclusive use of the venue to a client?

If you want help with any of these pricing and revenue questions then give us a call 01442 255314.

Service Delivery at your Leisure or Tourist Attraction

From initial welcome to the end of day farewell we can help you with every aspect of customer service. From developing service delivery brand standards to sharing best practises. From identifying customer touch points and customer journeys to developing measurement and metrics. 

To create outstanding customer service you have to think and behave like a customer, anticipating needs and delivering beyond expectations. An empowered and flexible approach will ensure your teams will cope with any situation at any time. As leisure attraction marketing and sales consultants we have the experience and skills to help you develop your venue and your people. 

NLP (Neuro-Linguistic Programming) Training for customer facing staff

As certified NLP trainers we can show your customer facing teams how to use NLP to interact with customers so that they become brand ambassadors for your leisure or tourist attraction. Ensure that the messages given to your customers are always consistent and on brand. We can help your teams:

• Improve their communication skills.
• Seamlessly build rapport with customers.
• Become more aware of their body language and non verbal communication.
• Manage difficult customers.
• Manage their own personal state to remove stress and frustration.
• Motivate their teams.

NLP can transform the ways your teams think, feel and behave. If want to know more then give us a call and we can discuss your needs.