I can can assist with all aspects of Marketing Planning, from developing a plan to implementation and everything in between. Marketing Planning will save you time, money and effort by ensuring that your marketing activities are planned and integrated and will deliver your marketing strategy. I can review your existing marketing plan or develop one for you. Your marketing strategy provides the direction for your marketing planning, that’s why it is really important to have a clear and well defined marketing strategy. The marketing planning process then defines how you will deliver the marketing strategy.
Marketing Planning defines how you will deliver the marketing strategy
Put simply marketing planning is the process of planning out your marketing activities to deliver your marketing strategy. The Marketing Planning process should provide the road map to take your business where it needs to go. I can show you how to use various marketing planning tools and techniques to provide direction and structure for your marketing activity and to ensure that you stay within your marketing budget. Marketing Planning is normally an annual activity but this doesn’t mean your marketing plan should be static, the marketing plan is the framework around which you operate. The more robust your marketing planning process the more you will benefit. If this all sounds like Greek then don’t worry you are not on your own simply give me a call 01442 244654
Marketing Communications Plan
Strategic marketing plans are often confused with tactical marketing communications plan. Strategic marketing plans provide the big picture, the who, what, where, why and when of your marketing activities. Tactical marketing communications plans are the day to day marketing communications activities. Naturally the strategic marketing plan feeds the tactical marketing communications plan. So regardless of what they are called or how they work, you need them to successfully manage your marketing budget and deliver your marketing objectives. Without a marketing plan, a marketing communications plan and a marketing planning process you will be constantly chasing your tail, trying to decide which marketing activity is the most important and why!
Marketing Planning Implementation
Most marketers struggle to get the timing and implementation of their campaigns right, I can help you with this. I have years of planning experience, I have learnt from my mistakes and I will happily show you how to avoid the pitfalls. Most marketing activities are more involved and detailed than they first appear, so it pays to have an experienced marketing consultant on hand to offer help and advice. Marketing activities that are late to market are destined to failure.
Failing to plan your marketing activity will cost you money. Rushing to get things done in a hurry, will cause you to make mistakes which once again will cost you money. I can teach, train, coach and mentor your marketing personnel so that they can effectively develop a marketing planning process and implement marketing plans on time and on budget, first time, every time.