Modus Operandi Marketing Consultancy is known for its Business Development and People Development services. My focus is on developing the marketing, sales and customer experience knowledge, skills and capabilities of organisations and the people within them. Although Modus Operandi Marketing Consultancy has undertaken projects across the UK, Europe and Far East, my focus is now the UK and more importantly Herts, Beds, Bucks and London areas.
Modus Operandi Marketing was founded in 1999 by me Ursuline Edwards-Sutton. Whilst we have been through several iterations expanding, contracting and diversifying, I did find that I was losing touch with the business and what I liked to do. So going forward I have decided to focus on my niche positioning as a boutique marketing consultancy offering a personal and tailored service. I spend my time working in the business, rather than on the business. I am the first and only contact for any project. Whilst I likes to undertake all of the work myself I am occasionally supported by Associate Consultants with complimentary skills. The Associate Consultants all operate their own businesses but are happy to collaborate as and when the opportunities arise.
Here’s a brief biography of Ursuline Edwards-Sutton
Founder of Modus Operandi Marketing Consultancy
Qualifications & Professional Recognition
- BSc Management Sciences/Marketing
- Fellow of the Chartered Institute of Marketing (FCIM)
- Chartered Marketer
- Fellow of the Institute of Direct Marketing (FDIM)
- diploma of the Institute of Sales Promotion
- NLP master Practitioner and Certified NLP Trainer
- Certified Corporate Image Consultant
Background: I have worked in a number of service industries throughout my career including travel and tourism, retail, financial services and hospitality. During the latter part of my corporate career I held the following positions for Hilton U.K. & Ireland and I was responsible for forty-three properties nationwide.
- Director of Conference & Business Travel
- Director of marketing
- Director of Commercial Development
I am a Management Sciences/Marketing graduate with twenty five years practical marketing and sales experience, fifteen years consulting experience and over ten years senior management experience.
My particular areas of expertise are product and people development. I believe that a healthy customer experience is fundamental to continued business success. Knowing, living, walking and constantly improving the customer’s experience is a key to success. I like to take an organisation where it wants to go using the resources already in place. I work with existing teams to mentor, coach and develop their skills and understanding so that they become the initiators and facilitators of change, and custodians of the brand.
I am a commercially driven professional with a consuming passion for marketing, sales and the customer’s experience. I am motivated by results and potential for improvement and work with clients to maximise their business performance and my sense of achievement. As the founder and owner of Modus Operandi Marketing Consultancy I hope to work with you very soon.