Restaurant Sales

How good are your restaurant sales skills and how much time do you devote to improving the sales skills of your restaurant team? Do you have a restaurant sales plan, will you hit your sales and profit targets this month? Do you have a selling strategy to reach your restaurant sales plan? How do you price your restaurant dishes and how do you bundle and package your food and drink offer to maximise your restaurant sales potential? No we are not trying to bamboozle you with questions but we do want you to think seriously about your restaurant sales strategy and plan. If you don't have tools in place to maximise your restaurant sales potential then you should be talking to us.

Restaurant Sales Strategy and Plan

If you already have a restaurant sales strategy, plan and budget then we can give you feedback on any gaps and advice on possible improvements. If it doesn't need any improvement then all the better, we will tell you that too. If you don't have a restaurant sales strategy and plan then we can help you create one. We are not talking war and peace just a few pages that define where you are now, where you need to be and how you are going to get there. Your plan needs to dovetail with your restaurant marketing strategy and plan.

The value of your restaurant sales strategy and plan lies in how it is executed. Your plan needs to be communicated to and understood by your front of house team. Anyone who is customer facing or interacting with customers needs to understand the sales opportunities and targets you are looking to achieve.

Restaurant Sales Opportunities

Once your marketing activity has attracted a customer how good are you at getting them into your restaurant? Who handles all of the telephone enquiries and bookings? Do they convert every enquiry to a reservation? Are your tables turned a couple of times a night? We are constantly surprised by how many Restaurants, Gastro Pubs, Bistros and Cafés turn business away because their front of house is not being managed effectively. Your Restaurant entrance or reception desk should be welcoming and efficient. In particular you should ensure that your restaurant front of house team are all Brand Ambassadors and advocates for your brand.

Restaurant Sales Training

We offer restaurant sales training that will ensure your front of house team maximise every sales and customer service opportunity. We can asses your restaurant sales training needs and produce bespoke courses specifically to address the needs of your restaurant, bar, bistro or café. We offer a number of standard Sales training courses for Restaurants:

• How to convert telephone enquiries into firm bookings.
• Selling private dining facilities. 
• Managing the diary to maximise revenue.
• How to cross sell and up sell face to face and on the phone.
• How to showcase your restaurant, bistro or bar for maximum sales impact.

Remember every piece of unconverted business or lost enquiry is costing you money. For just a few hundred pounds a person we can train your front of house team to raise their sales game. Just think that for the cost of a days restaurant sales training you could significantly improve your restaurant revenue and ultimately your incremental profit. So don't delay invest in some restaurant sales training for your front of house team now.

Sales Soft Skills

We also offer a range of soft skills training ranging from communication skills to personal presentation. The restaurant business is all about image and your clients will expect your personnel to look and behave in a certain way. We can ensure that their presentation, communication and behaviour is always impeccable. 

Soft Skills NLP training

Our experienced NLP (Neuro Linguistic Programming) trainers will bring a different dimension to soft skills training. They can show your Restaurant front of house team how they are constantly giving away clues as to how they are thinking through their visual, verbal and non verbal communication. We can teach them how to recognise the client's unspoken communication and how to subtly respond to it. In other words how to build rapport whilst maintaining professionalism so that the customer always feels valued.